# Design Manifesto

> Thirteen principles for service and product design: a simple but essential core set of rules to guide us towards better solutions. By Niklaus Gerber, in English, German, Spanish, French, Italian, Dutch, Polish, Portuguese, Swedish, and Turkish, with printable A4 and A3 PDFs in each language.

- [English](https://www.designmanifesto.org/): The manifesto. PDF: https://www.designmanifesto.org/download/en/designmanifesto-en-a4.pdf (A4), https://www.designmanifesto.org/download/en/designmanifesto-en-a3.pdf (A3)
- [Deutsch](https://www.designmanifesto.org/de/): Manifest für Service- und Produktdesign. PDF: https://www.designmanifesto.org/download/de/designmanifesto-de-a4.pdf (A4), https://www.designmanifesto.org/download/de/designmanifesto-de-a3.pdf (A3)
- [Español](https://www.designmanifesto.org/es/): Manifiesto para el diseño de servicios y productos. PDF: https://www.designmanifesto.org/download/es/designmanifesto-es-a4.pdf (A4), https://www.designmanifesto.org/download/es/designmanifesto-es-a3.pdf (A3)
- [Français](https://www.designmanifesto.org/fr/): Manifeste pour le design de services et de produits. PDF: https://www.designmanifesto.org/download/fr/designmanifesto-fr-a4.pdf (A4), https://www.designmanifesto.org/download/fr/designmanifesto-fr-a3.pdf (A3)
- [Italiano](https://www.designmanifesto.org/it/): Manifesto per il design di servizi e prodotti. PDF: https://www.designmanifesto.org/download/it/designmanifesto-it-a4.pdf (A4), https://www.designmanifesto.org/download/it/designmanifesto-it-a3.pdf (A3)
- [Nederlands](https://www.designmanifesto.org/nl/): Manifest voor service- en productontwerp. PDF: https://www.designmanifesto.org/download/nl/designmanifesto-nl-a4.pdf (A4), https://www.designmanifesto.org/download/nl/designmanifesto-nl-a3.pdf (A3)
- [Polski](https://www.designmanifesto.org/pl/): Translated by Martyna Tarnawska. PDF: https://www.designmanifesto.org/download/pl/designmanifesto-pl-a4.pdf (A4), https://www.designmanifesto.org/download/pl/designmanifesto-pl-a3.pdf (A3)
- [Português](https://www.designmanifesto.org/pt/): Manifesto para o design de serviços e produtos. PDF: https://www.designmanifesto.org/download/pt/designmanifesto-pt-a4.pdf (A4), https://www.designmanifesto.org/download/pt/designmanifesto-pt-a3.pdf (A3)
- [Svenska](https://www.designmanifesto.org/sv/): Manifest för tjänste- och produktdesign. PDF: https://www.designmanifesto.org/download/sv/designmanifesto-sv-a4.pdf (A4), https://www.designmanifesto.org/download/sv/designmanifesto-sv-a3.pdf (A3)
- [Türkçe](https://www.designmanifesto.org/tr/): Hizmet ve ürün tasarımı manifestosu. PDF: https://www.designmanifesto.org/download/tr/designmanifesto-tr-a4.pdf (A4), https://www.designmanifesto.org/download/tr/designmanifesto-tr-a3.pdf (A3)
- [Niklaus Gerber](https://niklausgerber.com/): The author. Digital & Platform Executive; twenty years making digital stick in organisations not built for it.

## The principles

1. We focus on our users’ needs.
2. We add value and not features.
3. We test and iterate.
4. We learn from failure.
5. We are obvious.
6. We are consistent.
7. We make it usable and attractive.
8. We make it accessible and inclusive.
9. We imbue ownership.
10. We design with data.
11. We collaborate.
12. We make it shareable and reusable.
13. We acknowledge that design never stops.